How To Grow Your Brand With Instagram Advertising

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Why Instagram Sponsored Posts Are the Best Method for Reaching New Users Looking for Businesses Like Yours!

With the saturation of sponsored posts on Facebook (and the rash of recent data-leaking scandals), many have turned to promoting posts on Instagram. Instagram hasn’t quite gone into a pay-to-play model yet, but that doesn’t mean there isn’t some serious value in paying to push a post to new users (called “Promoting” on Instagram). It is not easy and requires a lot of experience and strategy. Please read the following articles to try to understand the complexities of promoted posts by Instagram.

 Instagram lead generation is not simple and requires planning, strategy, creativity, and repetition. While traditional methods to build your business on Instagram work magic, they don’t tend to reach nearly as many users as a solid sponsored post. The analytics don't lie

When Facebook started, organic reach was simple. With low competition and emerging technologies looking for more and more users, it was actually quite easy to post something to Facebook. If configured properly you’d reach new users not familiar with your business. Then once it had a large enough user base the organic reach was throttled and eventually it became almost mandatory to pay to boost a post in order to reach new users. Instagram hasn’t quite gone into a pay-to-play model yet, but that doesn’t mean there isn’t some serious value in paying to push a post to new users (called “Promoting” on Instagram). So what is involved in promoting a post and how can you do it right so it reaches the right people for your business? 

Here are three strategies to follow for growing your brand with Instagram advertising and marketing: 

1. Create A Business Profile 

The first step is to convert your profile into an Instagram Business Profile. Simply tap the sun symbol (iOS) or three dots (Android) depending on your device. Now tap “Switch to Business Profile”. You’ll need to make sure your account is set to Public as well. Enter the required info and tap “Done”. It’s that easy! *note* if you haven’t already it is important to be added as an admin to the associated Facebook page. 

2. Social Selling Strategy 

Strategy is the key when making the most of promoting posts. It is worthwhile having the post you’re going to be promoting ready before you start. The reason is, you can make choices not just on what you post and who you will promote it to, but also where they will see it. With Instagram your posts will appear in both the stories and feed sections of a user’s account. If you would like to choose not to have your post appear in stories, then you will need to use Facebook’s ad manager. Both are viable options, but the manager interface has a lot more options than Instagram natively offers so if you have admin privileges on the associated Facebook account and it is connected already, then it is advisable to make use of the more robust system. 

Now think of the end user and how they’ll be seeing your post. If you have already defined your ideal client, you should be able to see competing brands. Scour the more popular ones and look at what has performed better for them. This can give you real insight into what will be more effective for your own posts. Once you have settled on your creative and you know who it is designed for, it’s time to promote it. 

3. Post Promotion 

Depending on your choice of promoting through Instagram or through Facebook Ads Manager, you’ll have a lot of options here. First post your creative. By the way, if you haven’t reviewed our guide to building your business on Instagram yet, you should. This will ensure your post is optimized for performance before you even start paying. Now go back to your post and look at the bottom right and where it says “Promote” you simply tap. 

Once you have tapped it, you will see several options for who you want to reach, how long you will be running your promoted post, and how much you are willing to pay to reach them. The options may be limited for who you can reach so make note of who you’ve tried to reach with the post and next time you can try different parameters to see if they will be more effective. It is never as straightforward as you hope it will be. You can reach customers that are interested in MLM, marketing, technology and pretty much any other interest at the push of a button. 

Look for associated interests that your ideal client will have or broad categories they fall into. If you are promoting through Facebook Ads, you’ll need to go to log into your Facebook profile associated with the business and select “Ads Manager”. You’ll need to navigate through to the Ad level for this. The process through Ads Manager is much more complicated but has a lot more options. 

You will select the creative by clicking “Use Existing Post”. You will then be able to select the associated Instagram account and choose your post from there. Your options here for targeting are much better. Then the ad goes to the Instagram servers and starts displaying to prospective or current customers in just minutes or hours! 

This method is an intermediate level exercise so if you are new to using social media for your business or you are just not finding the interface intuitive enough, give us a call. This process shouldn’t take a long time so if you are struggling at all have us do the heavy lifting for you. If you have managed to find your way through the settings and you have it set up right, you will just choose budget and duration and you are all set. Then you can move on to maximizing your views on Instagram Reels and regular posts or stories as well. 

We fully understand the complexities of getting this all done right. Taking a stab at it with a test post and small budget is very advisable if you’re planning on tackling this yourself. Instagram has over 700 million active monthly users and it’s still growing. It's a prime place to build a positive reputation with smart sales and awesome ads.

The social selling interface can change without warning and it’s always being refined to provide even better reach for promoted posts, so don’t treat this lightly. Think of it as though you were putting up a traditional ad. With an ad in a magazine you might get your creative seen by thousands of people and this is the same as with your IG profile. This is the outward representation of your business, so treat this part of it like any aspect of your business like a social media marketing professional.

I hope you enjoyed this article about strategies to grow your business brand with Instagram advertising.

Interested in reading more articles about social selling? 

Read My Blog Posts: 

- Why You Need Public Proof For Social Media Marketing

- Which Is Better, Pinterest Or Instagram?

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