Maximize Online Visibility: Strategies To Enhance Link Equity

In digital marketing, one hidden currency reigns supreme: link equity. This intangible yet powerful asset determines a link's value from one site to another, profoundly influencing a website's search engine ranking and visibility. With the right strategies, it is possible to elevate your website above the competition. But it isn't just about acquiring as many links as possible—it is about cultivating high-quality links that will endorse your website's credibility and authority.

Key Takeaways Of This Blog Post Article

• Link equity is essential for SEO, making acquiring and maintaining quality links vital.
• Outreach and content creation play significant roles in attracting worthwhile links.
• Monitoring backlinks is essential to maintaining the health of a website's link profile.
• Adapting to the evolving nature of SEO will ensure the continued effectiveness of link-building efforts.

The Importance of Link Equity in SEO

Think of connections as the streets that connect each location and the internet as a busy city. Websites with a large amount of link equity become hotspots much as easily accessible and well-liked locales do. Not only does a credible website send visitors to yours, but it also raises your site's visibility in search engine results, precisely like Vazoola does for sites and blog posts. This "vote of confidence" informs search engines such as Google about the significance of your content and its rightful place at the top. Notably, Google prioritizes connections from credible and pertinent sources, emphasizing the quality of these "votes" in recent algorithm changes.

Building a Solid Link Foundation

Constructing a formidable link foundation for your website involves a multi-pronged approach. Create a comprehensive internal linking strategy to improve user and search engine navigation. Every internal link should serve a purpose, directing traffic to your most important pages and evenly distributing page authority across your domain. Pair this with a relentless pursuit of quality external backlinks. This quest is underscored by the need to craft exceptional content (articles, infographics, videos, or studies) that naturally attract backlinks. A foundational link-building approach also involves contacting other websites and building relationships that can lead to natural link acquisition. It is a long-term investment that progressively fortifies your site's link equity and, in turn, its potential to rank well in search results.

Techniques for Increasing Link Equity

So, how does one move beyond the basics and proactively enhance link equity? Begin by investing in unique, valuable content—what we call 'linkable assets.' These could be comprehensive guides, interactive resources, or insightful studies that ignite interest and encourage sharing. Incorporating elements that users search for but can't easily find elsewhere sets your content apart and increases its ability to be shared. Guest posting on respected platforms is another effective tactic. When you align your guest posts with your expertise and the host site's audience, you create win-win situations that can earn high-quality backlinks. Don't forget to harness the power of social media to get your content in front of the right eye. Content that resonates with users often stirs a natural link-building wave, propelling your link equity.

The Role of Outreach in Link Equity

Building link equity isn't just a behind-the-scenes technical endeavor—it requires forging solid relationships through outreach. Personalization is critical when reaching out to influencers and web admins. A well-crafted, sincere message that addresses the recipient's interests and demonstrates the value of your content can open doors to new link-building opportunities. Maintain a professional, courteous tone and tailor each message to the individual or organization you're contacting. You can manage and streamline this process with outreach platforms, which allow you to keep track of your communications and evaluate the success of your campaigns.

Monitoring and Maintaining Link Equity

Regular monitoring is essential to maintain and grow your link equity. Link audits help you weed out any undesirable or broken links that can dilute the potency of your link profile. These audits can be done manually or through various SEO tools to streamline the process. Additionally, you want to regularly use analytics tools to examine how well your backlinks perform. These tools may reveal which connections generate traffic and support your SEO objectives via backlinks. By closely monitoring your backlink profile's health, you can act swiftly to resolve issues and solidify your website's standing in search results.

The Future of Link Equity

What does the future hold for link equity for search and ORM? As always, change is a constant in the SEO world. Search engines continually refine their algorithms to understand better and value the complex web of links that make up the internet. Staying abreast of these changes and understanding the evolving preferences of search engines is critical to future-proofing your link-building efforts. By remaining adaptable and open to new approaches, you can continue to drive your website's relevance and authority forward.

Software Development And SaaS Usage Trends

This past year ago the people of the world faced one of the biggest challenge of this century in a global health crisis. Once the recent event was officially declared, our lives just changed drastically. Millions of people around the world had to live their personal and professional lives from home. This crisis has transformed the idea of work remotely from a suggestion to a fact. Thus, once with this worldwide crisis, even the way people consume software products and technology has changed. 

Software Purchases During Pandemic 

During these times, to ease their lives and cope with the unknown's anxiety and find a balance between work and their personal life, people were more oriented to software products and all sorts of tools that would automatize their work. So the use of software products has been growing significantly since last year, accelerating the need of developers to improve their products. The total technology purchases have gone up during lockdown, raising the bar from 38% to 44% in 2020. The overall technology purchases are expected to grow from 2.6% to 3.4% by end of the year. This caused increasing the demand for software, tech consulting and systems integration services, and many other benefits. Honest software reviews websites To help developers meet their users, some software aggregators in the market ease the process for both parts. 

Find The Smart Software Solutions

For example, SocialSellingEntrepreneur.net is an honest software reviews website aiming to be the largest encyclopedia where people can find their tool match. Social Selling Entrepreneur has come as a natural solution during the pandemic as people started to consume more and more social and digital tools to help improve their work or personal life. Before buying a product or a service, people are looking for accurate information or other people's reviews to inform and make a better decision. Therefore, you can find all sorts of software from CRM, Marketing, Finance, Automation, Design, Project Management, E-commerce, and many more on their website. Moreover, apart from their honest reviews, you can find the latest news in the tech and software industry. This site and blog was designed during the pandemic and is meant to help both consumers and developers meet in the middle and work together to improve peoples' lives. 

On the one hand, they want to help developers find their customers, and on the other hand, they want to help people find what they need to be a better version of themselves and adapt to this digital world. We are also a software comparison website where people can compare multiple products and choose the right one regarding functionality, price, or benefits. Its main goal is to offer people honest software reviews and the necessary information about 

Even though the pandemic has changed radically, people found the ability to adapt and move on, embracing the digital and working from home. Still, we need to socialize. But even if we will return for good in our offices, the consumption for software development will not drop. On the contrary, people and companies will continue to purchase and use whatever tool will improve their work and boost their business after such times. That is why you have better read some honest reviews on specific websites. 

SEMrush SEO Solution

Speaking of software solutions, SEMrush ahead of an upcoming IPO is releasing an awesome new feature inside the Client Manager tool, aimed at honing and simplifying one of the most complex and significant stages of your workflow – client reporting. This is where we are going to need your help. This top SEO SaaS solutions is also sharing their process for building the most target, relevant and successful links with a live audience. The cool part is, the websites they’ll use for the walk-through will be audience submissions - so submit your site for a chance to be featured in their presentation!

Software Buying And SaaS Use Boom Creates Increased Security Risks 

But with a boom in software use and a bigger shift towards digital comes more cybersecurity risks like hacking and computer viruses. One simple example is all of the Zoom meetings and calls that were hacked into when it was the most popular video chat program going. But that's really just the tip of the iceberg when it comes to software vulnerabilities and other digital security risks. 

You must train employees how to use SaaS programs correctly and to recognize phishing emails. Work with a technology partner to help ensure your data is secure. Have employees change their passwords regularly. Maintain up-to-date antivirus and firewall software. Use an encrypted virtual private network to maintain data security Have employees use passwords with multiple characters, numbers, symbols, and capitalized letters mixed with lowercase. They may be better targets for financial gain than individuals. They may have more valuable information, such as personal information and employee data, than individuals. Their employees often are easy targets for phishing emails. Some businesses might not maintain up-to-date cybersecurity for their data, but here is some top cybersec information we found. 

Cybercrime Statistics

There is a lot of new data on the market for cybercrime, hacks, malware, and ransomware. Cybercrime has increased by 600% since the COVID-19 pandemic. MacOS malware has grown by 165% in the past year. Email is used to deliver 92% of malware. Of information security professionals, 50% say their companies are unprepared to resist a ransomware attack. One-third of businesses attacked by malware took at least a week to recover their data. Three in four companies that become infected by malware had up-to-date endpoint protection. 

The average business spends $133,000 on a ransomware attack. Ransomware costs companies more than $75 billion every year. A business will be the victim of ransomware every 11 seconds this year. Newly hired employees present the most risk from socially engineered attacks such as phishing. Of IT professionals, 56% name targeted phishing as their top threat to security. Users open 30% of phishing messages; 12% of them wind up clicking on the malicious link or attachment. 

Ransomware attacks are increasing by more than 350% every year. Of small businesses, 47% have had at least one cyber attack in the last year; 44% of those experienced two to four attacks. Seven in 10 businesses are not prepared to address a cyber attack. Two-thirds of businesses with more than 500 users never ask their employees to change their passwords. Two-thirds of small businesses say they are “very concerned” about cyber security. About 60% of small businesses go under within six months of a cyber attack or digital scam.

Harness The Power Of Search Engine Marketing Services For Business Success

In today's digital landscape, search engine marketing (SEM) has become an essential tool for businesses looking to improve their online visibility and drive targeted traffic to their websites. This article explores the world of search engine marketing services and highlights their benefits in enhancing brand awareness, boosting website traffic, and ultimately driving conversions. 

What Is Search Engine Marketing? 

Search Engine Marketing (SEM) is a digital marketing strategy that focuses on increasing a website's visibility in search engine results pages (SERPs) through paid advertising. It involves the use of techniques like search engine optimization (SEO), pay-per-click (PPC) advertising, and other paid search marketing methods such as Google Ads. SEM allows businesses to display ads in search engine results when users search for specific keywords relevant to their products or services. By leveraging SEM, companies can effectively target their audience, reach potential customers at the right moment, and maximize their online marketing efforts. 

The Benefits Of Search Engine Marketing Services 

1. Enhanced Online Visibility

SEM services enable businesses to appear prominently in search engine results, improving brand visibility and recognition. By leveraging targeted keywords, ads can reach potential customers precisely when they are actively searching for products or services, increasing the chances of attracting quality leads. 

2. Increased Website Traffic 

With SEM, businesses can drive a consistent flow of targeted traffic to their websites. PPC advertising allows companies to bid on specific keywords and display ads on search engine results pages, directing users to their landing pages. By optimizing ad campaigns, SEM services can generate a steady stream of relevant traffic, resulting in higher click-through rates and increased website visits. 

3. Precise Audience Targeting

SEM services offer advanced targeting options, allowing businesses to focus their ads on specific demographics, locations, or interests. This level of precision ensures that ads reach the right audience, resulting in higher conversion rates and better return on investment (ROI). 

4. Measurable Results And Analytics

Search engine marketing provides detailed performance metrics and analytics, allowing businesses to track the effectiveness of their campaigns. From click-through rates to conversion rates, companies can monitor their progress, identify areas for improvement, and optimize their strategies accordingly. 

5. Cost-Effective Advertising

SEM services provide flexibility in budget management, making it suitable for businesses of all sizes. With pay-per-click advertising, companies only pay when users click on their ads, ensuring that marketing expenses are directly tied to results. This cost-effective approach allows businesses to allocate their resources efficiently and adjust their campaigns to maximize ROI. 

Conclusion

In the ever-expanding digital landscape, search engine marketing services have emerged as a powerful tool for businesses to achieve online success. By leveraging SEM techniques such as PPC advertising and SEO, companies can enhance their online visibility, drive targeted traffic to their websites, and boost conversions. 

With precise audience targeting, measurable results, and cost-effective advertising, SEM services offer businesses the opportunity to stay ahead of the competition and effectively reach their target audience online. Embracing the power of search engine marketing is no longer an option but a necessity for businesses seeking growth and success in the digital era.

How To Do Worldwide SEO

Worldwide SEO is also known as international or global SEO. It involves optimizing your website so that it ranks highly on search engines in different countries. 

Depending on the service or product you offer, you will find that most of your website visitors are from other countries. They may speak different languages, have different languages, yet they are frequent visitors to your website. 

It is an indicator that you can optimize your website to rank highly in search engines in their countries for the services sought. To optimize your website for more than one country you need an agency that offers you the skill and expertise to execute your plans and realize your global vision. 

Here are the main ingredients for a successful worldwide SEO (search engine optimization) strategy. 

Decide On The Countries You Want To Target 

The first step for a successful worldwide SEO strategy is selecting the countries that you want your website to rank in. 

Quick market research will help you find out the countries you need to choose. Check your website analytics. Look for the countries with the most traffic to your website. These are the countries that you seek to have your website rank highly on searches that originate there. 

Also, this determine your target audience's needs and demographics in the target countries. 

Translate Your Website Pages 

Translating the pages of your website is another important step to conquering global SEO. If the countries you are targeting speak a different language, your content should be in their language to make it easy to understand and engage. 

The easy but not so effective way to do this is to make your pages so that the search engine users can translate the content for readers around the world. 

Or, have your website content pages written in different languages. It is a more effective method. Hire a native writer to translate your content contextually and then post it on your website in different languages. It will be easier to read and understand unlike when translated by technology. 

Use -hreflang tags on our website to indicate the language in which the content is written. 

Have Country-Specific URLs 

Localize your website URL to each of the countries that you target for global SEO. IT will help to redirect visitors to your website to the relevant information in their language. You can do this by buying a URL for all the countries that you need to target. 

Having a local website URL also helps to connect with you and build a brand. A brand is something that your target audience can connect to, love, and trust. 

If one of the countries you are targeting is Brazil, you will create your content in Portuguese and your website will have a local URL. This will happen in every other country that you target on a global level with SEO. 

Social Media 

Make sure that your social media is active and engages with your audience. Social media connects people from all corners of the world. 

If audiences from countries that don’t speak your language ask questions, make sure to engage with them. 

You can do this by hiring native speakers of the language to answer questions and engage on social media in the tone of your content. 

Social media engagement ensures that you can retain the loyalty of your audiences. If you don’t respond to their queries, they will stop asking and also avoid engaging with your content. 

Similarly, make sure to create a community on your social media pages. All your followers from the different countries of the world should feel and engage as part of the community. A community enhances trust and builds fans to compliment SEO and SEM. This ensures that more and more people love and engage with your websites. 

SEO Like A Global Pro 

These are some of the key preliminaries that you need to cover when executing an international SEO strategy. Speaking to your audience in their language correctly is essential when you translate your website. Hire international digital marketing and advertising SEO agency to handle your international SEO tasks.

5 Tips To Manage A Brand’s Online Reputation

The business arena has rapidly evolved and with everything moving online, your brand recognition and reputation is more important than ever. One only has to take a look at the vast array of powerful tools that the online consumer has at their disposal for online reputation management (ORM). Organisations like Trustpilot, Yelp, Facebook,  Bing, and Google Reviews offer genuine information about businesses, so you simply can’t afford to have any unhappy customers. 

1. Online Reviews 

We all know just how accurate online reviews are and if you join forces with a popular review company and make sure you offer the very best service, it won’t be long before your star rating will increase. Many businesses prefer to entrust this to a reputable company who offers a wide range of SEO services that includes managing your online brand reputation. Whether you are looking for the best SEO agencies in Adelaide or in the city where your business is based, an online search will put you in touch with the right SEO provider. As well as being a member of a recognised online review organisation, you should create a customer review page on your website, which adds to your reputation. 

2. Influencer Marketing 

This is relatively new, and it involves joining up with high profile online people who advertise your products using platforms such as Facebook and YouTube. This is a great way to build brand awareness and boost your online reputation, as people really do value the opinion of a social media influencer. 

3. Social Media Platforms 

You can create rich videos that showcase your products and post them on all your social media pages, while generating communication with users, encouraging customers to make positive comments about your company. If you enlist the help of an SEO provider, they can help in managing your social media accounts, leaving you to focus on improving the customer experience. Over time, this can build your brand’s reputation. 

4. Create A YouTube Account 

This is a great long-term strategy to build brand awareness. You need to invest in some professional video production, with a good SEO provider at the helm. This is a good way to build a solid reputation and with an SEO expert leading the way, you can plan a very powerful campaign that will do wonders for your online reputation. 

5. Tailored ORM And SEM Services 

A reliable SEO provider possess a diverse selection of very powerful strategies. When you work with them, they will conduct an audit which would help determine issues with your online profile. This also gives the SEO company the information they need to formulate an effective digital marketing plan. If you would like to focus on brand awareness and reputation, talk to an SEO provider and they will put together a plan for online reputation management. SEO goes hand in hand with ORM, SEM, and PR.

Optimal ORM

Managing your brand reputation is an essential part of making your business successful and using a reliable SEO company will improve your chances of success. Go with an SEO pro to ensure your online reputation management and keyword ranking is right on the money.

How To Optimize YouTube Videos With Tools And Tags

YouTube is the largest video site on the planet and the second largest search engine in the world as well. It's the place where your video can potentially go viral and get you millions or billions of views organically. It's essentially like digital signage for your business but it costs nothing aside from video production and editing, which for many YouTubers and small companies is zero expense. The power to reach millions of people with video content, the power only multi-billion dollar television networks or movie studios had a couple decades ago, is now potentially yours with just a smartphone and a few clicks.

But unfortunately YouTube is also getting more competitive each month when it comes to watch time and getting organic traffic. There are millions of videos uploaded each day, so it's tough to compete with optimizing everything perfectly.

In this article we will explain why you should use YouTube tags along with your keywords and relevant hashtags in your videos. Why should you use a tagging system in the first place for your YouTube videos and channels? There are a couple reasons to tag your vids and use top tools on YouTube. 

First, Google has decided that people are far more likely to find videos on YouTube if they search for particular terms. Google knows exactly what people are looking for, they just need to give them tools to access it. 

Tags are keywords you can put into your videos so that the YouTube engine can categorize them better. Tags also serve as descriptors which help the YouTube search engine to understand what your particular video is all about so that it can better serve it to those appropriate users. Think: cat videos, skateboarding, graphic design, makeup tutorial… The bottom line is that tags help identify your videos so that they can be found by the appropriate users. 

So, how do you use YouTube tags to optimize your videos? Well, first you have to know which keywords are the most useful. These keywords will provide the most information about your overall topic or theme. So, if you're making a video about puppies then you would want to focus your keyword on keywords related to puppies, but not limited to it. 

You then have to ensure that your Youtube videos have proper Youtube tags. The second step is to put the proper keywords and keyword phrases that you want your video to rank for in your meta tags. The final step is to make sure you have all of the proper titles, headlines, meta tags, keywords, and hashtags that are required by YouTube for search engines to index your website. There are other options you have as well, but the point I am trying to make here is to just briefly outline the basic points. The final step you want to take is to go out there and start submitting your videos. 

Now that you have learned a little more about YouTube tags and their uses then you are ready to start implementing them into your marketing campaign. But, there is one more element you have to add to this. The final step is to make sure you do your keyword research tools. One of my favorite tools is called Vidiq and it's free for desktop or laptop use. You can't beat free when it comes to editing and optimizing your YouTube videos! 

Vidiq takes the raw HTML tags and creates an easily usable code that you can embed into your own websites. This code will tell your website visitor what tags to watch, when to watch them, and what kind of titles and descriptions to give them. Other great tools like the Tubebuddy code generator are also available. These two programs have helped revolutionize how many creators market their videos and websites. By taking advantage of the power of these two powerful programs, you can quickly make the desired changes in your videos to maximize your YouTube search engine optimization. 

YouTube is only getting more congested and competitive by the day, so it's time to optimize your videos accurately and aggressively!

Data Driven Digital Marketing For Business Branding

How To Prove The ROI Of Your Marketing Agency With Data Driven Brand Power

There is a lot of new talk on how agencies could use data-driven marketing as a way to showcase their value and real results they obtain for clients. Fundamentally, marketing agencies need to take five steps to make this journey successful with clients: 

Become data-driven. Making marketing decisions with data allows you to act faster and make better decisions when done right. Be crystal clear about KPIs. What's a KPI? It's the number you get your bonus for (or fired for). But in all seriousness, it means key performance indicators and they are important to proving to clients or employers that your digital marketing is producing a return on investment (ROI).

Build an agency cookbook. Cookbooks set apart good agencies from great ones. Use data to become proactive. Impress clients by being more proactive and pushing them. Squeeze all the juice from your tools. You probably don't need to buy more tools. An agency which takes these steps becomes more and more valuable to its clients. For folks on the client side, these are the things you should expect of your agencies, things you should ask for when agencies are pitching you. Agencies not doing these things will not serve you as well as they could. There's obviously a lot more detail, so go ahead and watch the talk now.

Here’s a truth that will probably not surprise you: most people, especially in marketing, don’t view themselves as particularly analytical or data-driven. And that is OK; being data-driven isn’t for everyone, and there are plenty of situations where it’s not the optimum methodology for solving problems. However, one thing I’ve noticed, especially since the beginning of the pandemic, is the absolute abdication of critical thinking, inquiry, and analytical capabilities among too many people with that mindset. 

Here’s a very simple example: someone reads a news story that makes a specific claim, like studies show mRNA vaccine effectiveness against the Delta variant of Covid-19 is about 65% right now. And that person simply accepts that statement at face value and assumes it to be true. (it is true, by the way, proven with peer-reviewed clinical research) At no point does that person wonder, “Well, how do they know that? How was that proven?” In effect, the person abdicated all critical thought responsibility and simply went with what they were given. 

Closer to home, to marketing, I can’t begin to tell you the number of times I’ve given a report to a client with my analysis, and they simply accept it as gospel, as an immutable, always-correct truth. They share the report around internally with colleagues, and the business acts on it. On the one hand, I’m glad my work is received so well. But on the other hand, it can occasionally be concerning that someone doesn’t fact check it and say, “hey, this doesn’t feel right”, not in a confrontational way but simply a request to validate the findings. You and I, by virtue of being marketers who believe in the power of data and use it to do our jobs, are in a position where we’re handing our analysis and results to others, to stakeholders, and there’s a real possibility no one will question it and simply go with what they’re given. 

What does this mean for us? It means we have a solemn responsibility, to the best of our abilities, to get it right, to do our homework, to produce analysis that’s as close to perfect as it can be - because no one else is going to check on it. It’s reminiscent of the changes made in the auto industry when auto companies adopted the ideas of W. Edwards Deming. Instead of having QA for every role (and possibly QA for QA), employees are told that they are solely responsible for the quality of their work. For successful companies, every worker was held accountable for the quality of their work, rather than abdicating responsibility for quality to a dedicated QA role. We must do the same. No matter your level of skill or comfort with data or analysis, be sure you’re getting it as right as possible. Not that many organizations have a QA role for marketing analytics, but even if you do, don’t rely on it. Don’t rely on someone else checking your work or making sure it’s free of errors. There’s a good chance the stakeholders who receive your work will simply run with it as is.

Speaking of analytics and accuracy, Google Analytics is one of the best free services around. If it's been awhile since you checked out the features, you might need a Google Analytics 4 Readiness Audit. Google Analytics 4 is the next generation of Google Analytics and at some point will be mandatory for everyone using GA. Are you ready? If not, get a checkup with my company, Trust Insights. We'll help you: Get your existing Google Analytics account in shape with proper goals, tracking cleanup, and best practices Identify key issues that will block your ability to use Google Analytics 4 and help resolve them Help set an analytics strategy for this that focuses on answers, decisions, and growth rather than pouring more data in your inbox Build a migration plan for Google Analytics 4, including Google Tag Manager and Google Data Studio. 

Every year at Google Marketing Live, we announce some of our most exciting new product innovations for marketers. This year, we introduced new capabilities in Google Analytics 4, our next generation analytics experience technology. We would like to remind you that Google Analytics 4 is ready to set up alongside your existing Analytics setup. You can then begin collecting data and benefit from the latest innovations in Google Analytics 4 as they become available while keeping your current Analytics implementation intact. Now is the time to build the digital foundation your business needs for the future with GA.

New Advertising Workspace in Google Analytics 4 The Advertising workspace makes it easy for advertisers to find reporting, tools, and resources to help them achieve their advertising objectives with Google Analytics 4 properties. As part of this launch, the workspace will contain the Advertising snapshot and Attribution reports.  Google Analytics 4: Conversion Paths Report You can use the Conversion paths report to understand your customers' paths to conversion, and how different attribution models distribute credit on those paths. The two sections include data visualization, which helps you quickly see which channels initiate, assist, and close conversions, while the data table shows you the paths users take to complete conversions. Google Analytics 4: Model Comparison Report Analyze conversion credit shifts under different attribution models by using the Model comparison report and determine how different attribution models impact the valuation of your marketing channels. Google Analytics 4: Adjust Session Timeout You can now configure how long it takes a session to timeout after a user stops interacting with your website, and how long a user has to engage with site content before a session is engaged. Ad Conversion Tags via Server-Side Google Tag Manager Server-side Tag Manager allows you to move your Google Ads conversion tracking tags from the webpage to the server. Moving these tags to the server will reduce the amount of code you have to run in the page, and may help improve page load times. Bounteous: What to Consider When Migrating to Google Analytics 4 "Take advantage of this opportunity to start fresh in a tool that is meant to provide more flexibility, with the ability to better understand users across their online interaction with your company enriched by predictive metrics and machine learning." Loves Data: Advertising Workspace in Google Analytics 4 "The new Advertising Workspace in Google Analytics 4 includes reports dedicated to your inbound marketing and advertising activities in the GA4 interface. It includes insights for your campaigns, along with any other paid and organic traffic sources." Data Driven: Understanding Google Analytics 4 Exploration Reports "The 'Explore' section is one of the most important spots in all of Google Analytics 4. With your exploration reports, you can dive into deep analysis and understand your user behavior at the most intimate level.

And speaking of Google products, one of Google's popular products is getting updated while some features are seeing a sunset soon. As Google announced earlier this year, they are making several upcoming changes to support FeedBurner’s sustainability. Here’s what you can expect to change and what you can do now to ensure you’re prepared. Now starting in mid August, we are transitioning FeedBurner onto a more stable, modern infrastructure. This will keep the product up and running for all users, but it also means that we will be turning down most non-core feed management features, including email subscriptions, at that time. For those who use FeedBurner email subscriptions, we recommend downloading your email subscribers so that you can migrate to a new email subscription service. For many users, no action is required. All existing feeds will continue to serve uninterrupted, and you can continue to create new accounts and burn new feeds. Core feed management functionality will continue to be supported, such as the ability to change a URL, source feed, title, and podcast metadata of your feed, along with basic analytics.

Several top marketing industry thought leaders recently shared their strategic insights for data-driven marketing and branding. GE's Tomas Kellner shared his expertise on building a brand story: “When you work on a story, it's your duty to bring in some new insights that your audience doesn't know, something they can walk away with.” NPR’s Michael Smith discussed fulfilling a brand's mission via podcasting: "People really pay attention when they hear their own voices and perspectives in our content." TikTok’s Sofia Hernandez gave advice on telling brand stories on the social platform: “TikTok gives an exciting opportunity for brands to become a part of the fabric of the culture." LinkedIn’s Ife Babatunde talked about new ways marketers can engage audiences: "The best posts on LinkedIn are the ones that open the door to community interaction and invite you to participate and share your experience."

After doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well. So here’s my question – what happens AFTER someone lands on your site? Anything? Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever. Maybe SEO isn't the end all be all of marketing after all. That means that all the work and effort you put into getting them to show up, goes down the tubes. Why would you want all that good work – and the great site you’ve built – go to waste? Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry. 

But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket? You can – thanks to revolutionary new software that can literally make that first call happen. When targeting leads, you must act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – about 100 times better! That’s why you should check out our new SMS Text With Lead feature as well once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them. Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility. 

The 4 key elements of Inbound Marketing Methodology: This buyer-centric solution is generally broken up into four sections to help attract more customers without intrusive outbound advertising: 

1. Attract - Attracting new audiences is all about creating helpful content and driving new prospects to your website. Use these tools to attract visitors: Magnet SEO, Blogging, Social Media Marketing 

2. Convert - Once you've attracted the right customers to your website, your next step is to get their information and convert them. Use these tools to converting visitors to leads: Info Call-to-action, Forms, Gated content 

3. Close - You've attracted the right visitors and converted the right leads, now you just need to close and you've got a customer. Use these tools to help you manage this stage: Client Emails, CRM, Marketing Automation 

4. Delight - Once your client is a customer, it’s all about making them as happy as possible. This stage is focused on turning your customers into promoters. Use these tools for this stage: Glove Surveys, Social media monitoring, Follow up emails.

YouTube just got shorter! Now you can create, edit, and share short videos on YouTube Shorts. All you need is a phone, your ideas, and boom! New ways to create mean new chances to be seen. Where will your creativity take you? CHECK OUT SHORTS Have fun with Shorts! Share your Shorts + get discovered Connect with the millions of fans already watching Shorts. Share recipes, hacks, or start a movement. Use YouTube videos as your soundtrack Pick your favorite video, sample the song or audio clip, and put your twist on it! Join the #PermissiontoDance challenge Dance your heart out to the new BTS song! Then, show off your moves exclusively on Shorts.

Just this alone could be a game changer to make your website even more effective for your data-driven business advertising and marketing.

3 Main Types Of SEO Links To Build Website Authority And Traffic

Link building plays an important to improve the ranking of your high quality sites on top search engines like Google, Bing, Yahoo, Baidu, Yandex, and YouTube among others. So, having an appropriate type of link building on your webpage is the best process to enhance the SEO (search engine optimization) rankings, establish an authentic website, improve the experiences of the customers and boost web traffic as well. 

Let’s have a look at the types of linkbuilding that will help to increase your keyword rank, site authority, and organic web traffic. 

1. External Links 

Outgoing links are the types of links that refer to other external websites. These external links improve the overall quality of your content and enhance the rank of your website in search engines. With this link building type, you can easily link to the sites that contain a similar type of content just like you. By doing this you not only make high DA sites a more reputable one, but it also increases the value of other linked sites. 

This creates reciprocal linking with numerous websites and therefore the web traffic flows within these websites. So external links boosts traffic of all the participating websites. This boosting up traffic in all the websites helps to enhance the rankings of all the sites. As these outgoing links help to enhance the SEO rankings of your website and participating in high quality sites, it is crucial for you to choose appropriate links that contain good quality and similar content just like yours. 

2. Internal Linking 

Internal links are those links that your webpage contains. These internal links on your webpage direct the viewers to your related posts. This is one of the most important link building types as it helps to connect your relevant articles and pages. In fact, the search engine crawlers decide which of your web pages are relevant to the audiences, and then it will arrange the sites accordingly. This decision of the search engine spiders and crawlers is completely based on your linking patterns as well as linking styles and high-quality content. 

If you have a large number of internal links on your content, they are likely to increase your brand’s awareness. Thus, helps to improve your overall SEO rankings. If you require any help regarding internal link building, then quickly get in touch with backlink building services. 

3. Inbound Backlinks 

Incoming links refer to the links of the other high quality sites that direct the audiences to your website. These incoming links are another most vital type of link building as they directly give signals to the search engines about the other sites that identified your website as a valid and important information source. You can earn inbound backlinks through blogger outreach services and guest blog posting consistently.

So, it is incredibly important for your web content to have incoming links. These links are the essential backlinks your website needs for increasing domain authority and website rank. 

Improve Your SEO Linkbuilding

Strategically placed SEO links on other high-quality website can create a huge difference between the websites appearing at the top of the search results and the websites that are not yet recognized by the people. Remember, the more the incoming backlinks earned for your websites, the more and quicker the traffic you get from both traffic from other high quality sites and from search engines. 

Overall, these are the most common and popular types of link building used by experts to gain huge traffic on high quality sites. For more information, get in touch with our SEO agency services immediately!

Step Guide To Blogger Outreach And Link Building

Building quality links is one of the most efficient and required after off-page procedure of SEO. With over 350 million active blogs out there, it is inevitable you will find relevant bloggers to reach out to and get value from. To effectively build quality backlinks, guest blogging and blogger outreach is a must. Guest blogging and creating links from good guest blogging sites is a white hat SEO technique which you can use without penalizing your website. It is a great way to set-up online, live out your writing, sharing your knowledge as well as expand your readership. 

Bloggers And Linkbuilders Wanted For Online Business Building

Get Guest Posting And Growing

You can land guest blogging opportunities by regularly adding quality posts to your own site and by becoming an active participant on other blogs. Just make sure you are submitting unique, valuable, and well-written (hint: use a grammar checker to avoid embarrassing errors that Google doesn't appreciate) guest posts to your target blogs. Use the below mentioned useful tips as well as the best guest blogging sites before starting blog outreach campaigns. 

Measures To Do Blogger Outreach

The first and foremost thing you do before starting your guest blogging is to determine your guest post domain. This means identifying the niche topics of you web domain. For example, if your website is about healthcare or tech gadgets, you can post guest blog that explains symptoms as well as solutions for a particular problem or some remedies to overcome some problems or you may explain the latest model and brands of cell phones, computer and accessories. So, make sure to list down the keywords or content domain which you need to write your blogs. Then craft 3-4 versions of the post title for different H1 options on blog titles. 

Start by using the leading search engine in the world Google to strategically prospect the blogosphere for good candidates.

After listing downs your topics to post, then you have to do a thorough research to search for a best blog that have relevance to your domain space and those that allow guest blogging. You should determine guest blog based on the qualitative analysis such as page rank in Google, activity status, traffic status, number of members and search engine visibility. Using page rank checker tools available in the online, you can check the page rank of a particular blogging site and also using analytics tool, you can check the traffic status and backlinks of a particular website. 

After the research done and find the best guest blog, you can start posting your guest post. But first, you have to register with the website by using their sign up form. These websites provide a contact form or email ID where you can send your content. They will review your content before publishing it to their blogs. If they approve it, you will be informed that your guest post can already be viewed. 

Always keep in mind that, don’t make the editor or blogger regret giving you a chance or wasting their time corresponding with you. So, write a killer piece of content with an amazing, catchy title and generate more traffic to your website. Look for a personal connection with the posts you liked on the blogs.

In sales it can be normal to follow up on people even over 8 times, to bombard prospects via multiple channels.

Great Guest Blogging Sites List 

- Kissmetrics 
- Searchenginejournal 
- Eblogline 
- Readwrite 
- Socialfresh 
- ThinkTraffic 
- Socialmediatoday 
- Webanddesigners 
- Socialmediaexaminer 
- Quickonlinetips 
- Inspirationfeed 
- Neil Patel 
- Jeff Bullas 

- MyFrugalBusiness.com 

There are many other top blogger outreach sites out there to help your business website to build backlinks and organic traffic.

Blogger Outreach Builds Backlinks

While guest blogging and building backlinks, always remember to opt for high page rank sites and link back to a relevant web page in your site which may not be necessarily for your index page and drive your targeted traffic in this way.

There are several methods most people use blogger outreach and linkbuilding according to Neil Patel Digital and a top SEO agency offering online reputation management and digital sales. Whichever method works will help your blog outreach to boost Google PageRank and organic traffic.

The Takeaway Thought On Blogger Outreach And Backlinks

Blogger outreach can have different turns, target various goals, and take you on the road you never thought you will reach. 

In a nutshell, it all boils down to practice, learning from your mistakes and making necessary tweaks to improve your blogger outreach and backlink building. 

This post scratched the surface of blogger outreach when it comes to scaling it big, but hopefully, it helped you understand the fundamentals and encouraged you to give it a go. 

I wish you the best of luck (end results) with your blogger outreach efforts and hope this blogger outreach guide helped.


I hope you enjoyed this article about a comprehensive step-by-step guide for better blogger outreach and backlink building.

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Blogger Outreach Made Simple With Get Blogged

Content marketing is an essential part of your digital strategy that can't be neglected. Having a business blog with new high quality content every day, week, or even month can pay big dividends. But it can be very time-consuming for businesses and not all companies have experienced writers on staff that are also skilled in SEO (search engine optimization) and link building. 

Blogger outreach can also take up a lot of your time. You don't always know whether the bloggers or agencies you're working with are high quality either. That's where professional blogger outreach services come into play to build better backlinks. 

You can work with an amazing agency like Get Blogged that has access to hundreds of the best bloggers in all niches to write high quality unique content for your company. Their experienced and proven blogger outreach strategy saves you significant time and money so you can put your resources into focusing on your company's core competencies.   

On the flip side, if you are a talented and experienced blogger, there are multiple opportunities for paid blogging work out there. You want to show off your writing skills while helping businesses to grow and succeed. 

As someone who has successfully worked on both sides of the fence as a blogger outreaching provider and paid blogger for nearly a decade across several industries, I have some expertise on these subjects that I'd like to share with you.

Big Business Blogging

As I mentioned briefly earlier, writing for business blogging is critical to your company's success. 

First of all, having a comprehensive and updated business blog reflects very positively on your company. It shows that you are passionate about your industry and want to help your website visitors. 

Secondly, your insightful blog posts help to convert website visitors into qualified leads or paying customers. 

Third, blog posts provide excellent content to share and discuss on your company social media pages. And finally, the more business blogging you do means improved SEO which will drive increased organic Google traffic to your entire website for years to come. It's the gift that keeps on giving.

Why Invest In Blogger Outreach?

Business blogging is an excellent strategy, but it can take up an incredible amount of time and resources. A single well-researched, written, edited, and optimized blog post can take several hours (or even days) for a skilled writer that is knowledgeable about your industry. 

That means you are either making a full-time employee dedicate half of their workload to your business blog (taking away the time and energy needed for other pressing aspects of your business) or you're keeping a full-time content producer on payroll for $50,000 in annual salary. These are incredibly high prices to pay for content when you can outsource to expert bloggers used to writing for website visitor conversions and Google search results. 

Build Your Blog & Business

While companies are looking for consistent and creative content that converts, there are plenty of talented and experienced bloggers out there in every niche looking for additional work. 

It can be challenging to find consistent work as a blogger or guest post outreach service provider. Steady sources of income can be difficult for even skilled writers, especially in the beginning. 

Paid blogging opportunities through blogger outreach agencies like Get Blogged can help to give you the stable income you need while you build your business, portfolio, SEO profile and expertise. It's a great supplement to your existing blogging business and a valuable work experience possibility that you should take advantage of.  

Go Get Blogged!

Content is still king and it needs to be produced consistently and effectively by professionals. Whether you are a business / agency in need of blogger outreach services, or an experienced blogger looking to earn some extra money, Get Blogged is a great company to work with. Now it's time for you to get blogging! See on you Page 1 of Google!


I hope you enjoyed this article about how blogger outreach can be made simple with Get Blogged professional services.

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Business SEO Guide For Google Search Ranking

One of the aspects of a successful online business is being a search optimized. It means that your website has been one of the links that a customer clicks and explore every time in need of a particular product or service. In order to achieve this, your online venture must be updated on the latest trends that your audience can always count on. Moreover, with the ever-changing and indefinite yet very speedy phasing of the internet aspects, there is always a possibility that what you know and have today will surely be useless and meaningless in a while. 

Aside from this, there are many ways to ensure having an “in-demand” website especially without compromising your business’ reputation or breaking any law. This article will share some of these ways to make your online business is search engine optimized anytime on Google. 

1. Look For Other Websites That Are Relevant To Your Site 

Nowadays, having related authoritative dofollow links are an indicator to Google and other top search engines like Bing and Yahoo that your site is a reliable source, something that every audience can count on. That is why searching for other websites with content that is relevant to yours is a good start. 

When doing this, quantity is not just the thing to be considered. In looking for prospect linkages, you have to take note of its importance to your content, so that it can provide additional support to the statements in your site. Moreover, looking for sites with good reputation and reliability will be a great help too. 

2. Give Attention To The Inclusion Of Keywords To Use And Their Placements 

Despite of the existence of using links and its participation to the success of any business, using keywords still plays an essential part in your site’s success. However, the proper word to choose and how to place it in the content are some of the matters to focus on when you choose to do this as another strategy. Just like in finding other sites, the keyword to use must be relevant to the content of your site, a word that will have the ability to stand and support to the whole subject. 

Meanwhile, you can put the chosen keyword in the following places: 

- In the domain name it should be placed in the URL root
- In the title page (H1)
- In your website’s meta description 
- In the introduction, body, sub-header (H2 & H3), and conclusion

3. Create Content-Rich Information To Ensure Organic Traffic To Your Website 

With so much possible sources of information in the Internet, people get so frustrated whenever they see no content on the websites, they took time to click in. So, to get the attention of your audience and always continue to search your site, you have to ensure that you made a content that is valuable and useful to everyone. Also, make sure that your content is connected on the keyword and that they are placed in favorable positions. 

4. Make The Most Of Online Directories By Submitting Your Website

Sending your content to big directories like Yahoo, Bing, Google, AOL, Foursquare / Swarm, Yelp, Yandex, Baidu, Facebook, and even in the smaller ones will make your website the chance to have a good rank. Directories aren't as much of a factor as they used to be, but they can still help your overall SEO strategy.

5. Continue To Grow Your Content And Community

You can do this by: 

- Creating a community of sites that are related to one another 
- Creating more content-rich sites for linkbuilding
- Dividing sites into smaller sites that are still related to each other 
- Focusing on just a few main keywords per page
- Participating in guest blogging, collaborations, blog outreach, & expert roundups
- Social media shares

What Not To Do 

Also, beware of the following: 

- Inappropriate links 
- Unrelated keywords 
- Keyword spamming
- 1 For 1 link exchanges
- Pages that offer “free for all” 
- Blog outreach agencies
- Link farms 

SEO Like A Pro

Competing for organic traffic on Google and other top search engines is getting tougher every year. Keep these 5 tips in mind to ensure that your website SEO can compete on Google and other top search engines for valuable organic traffic.

Sarah Grace Del Rosario is a blogger from Mayple. Mayple care about who you are and what you need and we know no two businesses are alike. Filling out your business and marketing brief will allow for precise matching and strategy that align with your business profile and goals.

4 SEO Keyword Research Tips For Service Companies

The majority of online searches involve the king of search engines: Google. So how does your service-based business get ranked properly and higher on Google? A major search engine optimization (SEO) tactic is to find relevant and targeted keywords that make a connection between what your ideal target market is searching for and the services you provide. With the right keywords and content you can boost business in the service industry while helping searchers in need.

How To Get Found When People Search For Your Service

Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course! But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on search engine optimization (SEO) as one of your main One of the main components of SEO is to find relevant and targeted keywords that make a connection between what your ideal target market is searching for and the services you provide. Here are 3 SEO keyword research strategies to help service-based businesses get started: 

1. Deep Dive In To Your Business 

You can’t develop an SEO keyword strategy for your service-based business until you understand who’s coming to your site and what they’re looking for. Head to your Google Analytics account and look at stats like: What keywords people are using to land on your site What pages they are leaving or staying on? Their geographic location Then, you can fine-tune which keywords to target (like adding city names to service-based phrases), see which keywords aren’t showing up in your data, and create content to enhance the user experience. 

2. See What The Competition Is Doing 

Whether it is a company who has been in the business for years and appears in the top-ranking position or a newer service-based business on the scene, you need a picture of the competitive keyword landscape. See who comes up when you Google what your customers are looking for. Find out who else is selling your services in a specific location. Make a note of the type of content they provide potential customers and how well optimized their site is for certain keywords. This helps you understand which keywords they are and aren’t targeting. 

3. Focus On Longtail Keywords For Search

The more general the keyword, the harder it will be to rank for that search term. Service-based businesses should also be researching and utilizing longtail keywords – those keywords that are ultra-specific to whatever you are selling. While they may bring in less traffic than high ranking, shorter keywords, the traffic they do bring in is very targeted. Maybe you’re a tax accountant who specializes in returns for people who own a second home in another country. Or a home staging expert who mostly works in three-bedroom ranchers in the east side of the city. Whatever your niche is, let the local world and Google know! 

4. Build Bigger And Better Backlinks For Your Service Business

Want all of your keyword research to get even better results? You can boost your website ranking significantly on Google by building bigger and better backlinks to your sites. Through guest posting, collaborations, high-quality content, social media and SEO services. 

You can also generate a plethora of valuable free backlinks to buoy your keywords and content. Backlink building is essential to your SERP success.

First Keyword Research, Then An Overall SEO Strategy For Service Companies

SEO is a necessity for any service-based company – whether your company is all online or has a storefront location. Do your research to develop a solid keyword strategy that will help you dominate the local search rankings on Google. You don’t have to do SEO solo! Why not hire an expert in professional search engine optimization? They will do your keyword research and SEO strategy the right way so you can focus on building your business in other ways outside of Google search.


I hope you enjoyed this article about search engine optimization research tips for service businesses looking to rank higher on Google.

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